ART DIRECTION / GRAPHIC DESIGN
"Griddy World" is a project that grew far beyond its original scope. What began as a simple ask — a few Justin Jefferson graphic tees for Under Armour — quickly evolved into a full creative concept. Inspired by a photo of a Taylor Swift concert merch table, I reimagined Jefferson not just as the NFL’s top wide receiver, but as a touring musician launching an album. I developed an entire world based on the fictional album "Griddy World", blending the energy of underground music culture with the star power of one of football’s biggest talents.
