FW24 UNDER ARMOUR TRAIL GRAPHIC CONCEPT
ART DIRECTION / GRAPHIC + PRINT DESIGN / ILLUSTRATION
This pack was meant to be the trail version of Under Armour’s Run Anywhere collections. "Where?" felt like the perfect name—because if you’ve ever run a new trail, you’ve either asked or heard: Where the hell are we? Where did we come from? Where are we going? Where is the car?!!!
In the end, only one graphic tee actually made it to market. The rest of the apparel and all the photos live here as concepts—some made it to prototype, most didn’t. I used a bit of AI and google image search to generate the models, but hey, this one’s here mostly for the archive.
